The rigor of a consulting approach, at the scale of your teams.
Collective Insight runs AI-driven qualitative interviews with your teams, then helps you turn them into clear understanding and the action plans that follow. Understand, then decide — when you need it.
Clear and transparent scoping
Confidential and guided interviews
Protected voice, strengthened buy-in
Archetype identification for better clarity
Structuring challenges and priorities
Early-adopter program in progress
Negotiable pricing on a case-by-case basis for our early customers, in exchange for references and product feedback. Limited spots.
🔒 🔒 Participant confidentiality · 100% French Tech Stack · Multiple use cases
Why aren't your transformations bringing teams along?
Traditional surveys give scores. Consultancies cost a fortune. Workshops don't scale. Result: 70% of transformations fail due to lack of field buy-in.
Traditional surveys
• 20-40% response rate
• Fixed questions, no "why"
• Flat data without actionable insights
Consulting firms
• €50-150k for a consulting engagement
• 6-12 weeks delay
• Out of reach for SME/mid-market
Workshops
• 20 participants max
• Time-consuming (3 months for 15 workshops)
• Facilitator and political bias
Organizations don't lack information. They lack trust, clarification and shared prioritization.
Collective Insight flips the equation: parallelized interviews to move faster, guided exploration to go deeper, broad coverage to be more representative, a shared framework to stay transparent.
Asking the right question is a craft
Creating a questionnaire seems simple. In reality, it's a craft. A rushed form is the umpteenth pointless survey: poorly calibrated questions, biases that skew answers, a forgotten objective. Asking the right questions — useful to your goal, without bias, without fatigue — takes time and expertise.
A bias-aware scoping engine
It clarifies your objective and helps you spot biases before they distort everything.
Questiology built in
Questioning best practices, inherited from consulting experience, adapted to the conversational interview.
Questions tailored to each person
Every participant is asked about what truly concerns them — no fixed questionnaire.
“Because you can't question one person 1,000 times, but you can question 1,000 people once. So you might as well ask the right question.”
How it works
Simple method, in 4 steps
Objective: Mobilize participants via adaptive conversational exploration, monitor representativeness in real-time, collect deep insights.
Process:
- • Participant invitations → Conversation with Personal Agent (confidential exploration)
- • Real-time representativeness monitoring: under-represented segment alerts
- • Automated + targeted reminders (templates provided, client PM execution)
- • Remote coaching (daily support if needed)
Participant experience: ~20 min web journey, immediate individual synthesis
Objective: Produce actionable collective synthesis, identify archetypes, convergences/divergences, root causes.
Process:
- • Automated analysis + human validation
- • Mission-specific archetype identification (3-5 profiles)
- • Convergence/divergence extraction by segment
- • Root cause mapping and blind spots
Objective: Present structured synthesis, prioritized action plan, restitution for sponsor/excom.
Process:
- • Restitution workshop (2h): representativeness reading, key insights
- • Prioritized action plan: safe levers, quick wins, medium-term projects
- • Shareable restitution link publication (web, non-indexable)
Deliverables: PDF Synthesis + Prioritized Action Plan
Why it works
Collective Insight is neither a form (Google Forms, Typeform), nor a measurement tool (GPTW, eNPS), nor a live-animation tool (Beekast, Kahoot), nor a consulting firm. It's a hybrid approach that combines depth, scale and engagement.
"Survey / measurement" covers forms (Google Forms, Typeform) and barometers (GPTW, eNPS). "Consultancy / animation" covers consulting and live-animation tools (Beekast, Kahoot).
| Criterion | Survey / measurement | Consultancy / animation | Collective Insight Tooled approach |
|---|---|---|---|
| Qualitative depth | |||
| Speed (timeline) | |||
| Actionability (action plan) | |||
| Team engagement | ~ | ||
| Trust / Anonymity | ~ | ~ | |
| Cost / Internal effort |
Note: We're not "better everywhere". We're complementary and hybrid. For a complete organizational redesign, a strategic consultancy remains necessary. For rapid and actionable diagnostics on targeted issues, Collective Insight excels.
You pay for real usage — not a subscription
Collective Insight is used when you need it, the way you'd call on a firm. You buy tokens: a token is only consumed when a participant actually answers.
Zero waste
A token is only consumed on a participant's first answer. Invited people who don't participate cost nothing.
One activation = 10 surveys / 30 days
Each activated participant can contribute to up to 10 surveys over 30 days.
No commitment
Tokens don't expire, unused tokens are refundable. No recurring cost: you activate when a decision calls for it.
The consultant who stays
After collection, your analysis chat stays available for a year: you come back to question the material whenever a new question arises — where a firm would have left.
Why trust us?
“It feels much more engaging than traditional questionnaires. The AI synthesis transcription is really good!”
A.
pilot mission participant 2026“The synthesis was really good. You feel understood.”
C.
pilot mission participant 2026“It's very well structured. The chat that helps unblock and summarizes what we discussed clearly is enormously helpful.”
B.
pilot mission participant 2026Our commitments
Zero waste 💸
• A token consumed on the first answer
• Invited people who don't participate cost nothing
• Unused tokens are refundable
Participant confidentiality 🔒
• No raw verbatim exposed
• Guaranteed anonymization
• Anti-re-identification rules
Framework transparency 🎯
• Shared mission framework
• Documented method, assumed limits
• Explicit blind spots
Usage-based, no commitment 🔓
• No subscription: you activate when you need it
• Tokens don't expire
• Deliverables = your property
Frequently asked questions
It's not one or the other. Consulting keeps all its value when bespoke human work is needed. Collective Insight installs the diagnostic and engagement approach at the scale of your teams, whenever you need it — where a firm would charge a package then leave. Many use it alongside a consulting engagement, with the same methodological rigor.
• No raw verbatim exposed in restitution (aggregated reformulations) • Anonymized syntheses, with anti-re-identification rules (minimum thresholds per segment) • Shared mission framework (objective, rules, limits) with participants + PM + sponsor • Delivered representativeness reading (covered vs under-represented segments) Result: participants can express themselves frankly, and the sponsor receives actionable insights without putting anyone at risk.
No — it's the missing complement. NPS has value: a simple metric, a shared language, tracking over time. But to truly improve things, a number isn't enough: it explains little and can even mislead — a passing mood or a motive unrelated to the question is enough to move it. Research has documented this for a long time. We provide what the score doesn't say: the why, in your teams' own words, and the action paths. The score tells you where to look; we tell you what to do. (Sources: Keiningham et al., Journal of Marketing, 2007; Nunan, International Journal of Market Research, 2024.)
Participation is prepared, and the product helps. Every mission ships with an internal communication kit to explain the approach and make people want to contribute. On the experience side, questions are tailored to each person, a help chat prevents blank-page freeze, and voice input removes the writing barrier. What usually discourages people is the score-only survey with no follow-through; here, the approach leads to concrete actions — a real participation driver.
Join our first pilot customers
We are in pilot phase with a first ongoing mission. We're looking to extend the experience to other organizations — negotiable pricing on a case-by-case basis, in exchange for references and product feedback.
Leave your contact details, we'll get back to you to see if your context is suitable for a pilot collaboration.
✅ Negotiable pricing on a case-by-case basis
✅ Guaranteed confidentiality (NDA possible)
✅ In exchange: a client reference and your product feedback
Collective Insight — tooled collective intelligence mission for organizations with 200-2000 people